As highlighted recently by the Wall Street Journal, the range of AI-driven features in Apple’s latest iPhones could transform how enterprises operate, provided company data is protected and businesses understand how best to use these new features.
Unveiled in their new iPhone 16 and iPhone 15 Pro models, the new “Apple Intelligence” tools offer improved capabilities like enhanced voice assistance and sophisticated text and photo editing. While these innovations may appeal to consumers, they may hold particular promise for UK businesses looking to harness the power of generative AI to streamline processes and boost efficiency.
A key selling point of these new Apple devices is their on-device AI functionality, allowing tasks to be run locally without the need for a cloud server which could offer a new way to boost innovation within the workplace. However, some businesses may be concerned about how this will ensure sensitive company data remains secure and may need reassurance that adopting these tools won’t put their information at risk, particularly with new AI technologies.
That said, Apple has addressed these concerns with its Private Cloud Compute system, designed to handle AI tasks securely when not processed on the device itself. They’ve also introduced transparency logs, which allow businesses to see exactly when AI apps are running locally versus in the cloud. However, the lack of clarity over exactly how and when data might be exposed to external servers continues to raise questions, particularly as Apple incorporates third-party AI tools like ChatGPT (though this feature will remain off by default).
Despite the challenges, many enterprise leaders may be optimistic about the potential for Apple’s AI tools and the benefits the technology could deliver once data security is fully addressed. With AI becoming an increasingly vital tool for productivity, businesses (rather than consumers) will likely be the driving force behind widespread adoption.
